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Marketing strategy: A life cycle approach

Lee, Alvin and Edwards, M. G. 2013, Marketing strategy: A life cycle approach, Cambridge University Press, Port Melbourne, Vic.

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Title Marketing strategy: A life cycle approach
Author(s) Lee, Alvin
Edwards, M. G.
Publication date 2013
Total pages 291
Publisher Cambridge University Press
Place of Publication Port Melbourne, Vic
Keyword(s) Marketing
Summary Within that framework, the book explains the nature of strategic thinking, covers the theory and practical application of analytics, explores the considerations, constraints and possible strategic marketing choices available at each stage ...
ISBN 1107607299
9781107607293
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category AN.1 Other book, or book not attributed to Deakin University
Copyright notice ©2013, Cambridge University Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30076069

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