You are not logged in.

Marketing strategy: A life cycle approach

Lee, Alvin and Edwards, M. G. 2013, Marketing strategy: A life cycle approach, Cambridge University Press, Port Melbourne, Vic.

Attached Files
Name Description MIMEType Size Downloads

Title Marketing strategy: A life cycle approach
Author(s) Lee, Alvin
Edwards, M. G.
Publication date 2013
Total pages 291
Publisher Cambridge University Press
Place of Publication Port Melbourne, Vic
Keyword(s) Marketing
Summary Within that framework, the book explains the nature of strategic thinking, covers the theory and practical application of analytics, explores the considerations, constraints and possible strategic marketing choices available at each stage ...
ISBN 1107607299
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category AN.1 Other book, or book not attributed to Deakin University
Copyright notice ©2013, Cambridge University Press
Persistent URL

Connect to link resolver
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 162 Abstract Views, 0 File Downloads  -  Detailed Statistics
Created: Thu, 20 Aug 2015, 16:03:53 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact