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Stepping forward strategically in China's markets

Lee, Alvin, Fu, W. and Yang, J. 2013, Stepping forward strategically in China's markets, Cengage, Singapore.

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Title Stepping forward strategically in China's markets
Author(s) Lee, AlvinORCID iD for Lee, Alvin
Fu, W.
Yang, J.
Publication date 2013
Total pages 386
Publisher Cengage
Place of Publication Singapore
Keyword(s) Business enterprises
ISBN 9812651918
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category AN.1 Other book, or book not attributed to Deakin University
Copyright notice ©2013, Cengage
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Document type: Book
Collection: Department of Marketing
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