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Stepping forward strategically in China's markets

Lee, Alvin, Fu, W. and Yang, J. 2013, Stepping forward strategically in China's markets, Cengage, Singapore.

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Title Stepping forward strategically in China's markets
Author(s) Lee, Alvin
Fu, W.
Yang, J.
Publication date 2013
Total pages 386
Publisher Cengage
Place of Publication Singapore
Keyword(s) Business enterprises
ISBN 9812651918
9789812651914
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category AN.1 Other book, or book not attributed to Deakin University
Copyright notice ©2013, Cengage
Persistent URL http://hdl.handle.net/10536/DRO/DU:30076070

Document type: Book
Collection: Department of Marketing
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