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Boomerang effects of gambling warnings exposed to non-problem gamblers

Mizerski, R., Lee, A., Sadeque, S., Jolley, W., Wang, S., Jiang, J. and Osborne, C. 2012, Boomerang effects of gambling warnings exposed to non-problem gamblers, in ANZMAC 2012 : Proceedings of Australian & New Zealand Marketing Academy, ANZMAC, Adelaide, S.Aust., pp. 1-7.

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Title Boomerang effects of gambling warnings exposed to non-problem gamblers
Author(s) Mizerski, R.
Lee, A.
Sadeque, S.
Jolley, W.
Wang, S.
Jiang, J.
Osborne, C.
Conference name Australian & New Zealand Marketing Academy. Conference (2012 : Adelaide, South Australia)
Conference location Adelaide, South Australia
Conference dates 3-5 Dec. 2012
Title of proceedings ANZMAC 2012 : Proceedings of Australian & New Zealand Marketing Academy
Publication date 2012
Start page 1
End page 7
Total pages 7
Publisher ANZMAC
Place of publication Adelaide, S.Aust.
Keyword(s) gambling warnings
online gambling
non-problem gamblers
unintended effects
Summary Gambling is the most popular form of entertainment in most markets where it is legal. The
industry has embraced technology and is a growing category online and through mobile
platforms. Governments throughout the world worry about the product when gambling is
more widely available and more private to play. Warnings for problem gambling have long
been used in land-based gambling venues but online gambling often does not have this
remedy. In addition, non-problem gamblers make up about 99% of gamblers but little
research has tested their reaction to warnings. An online casino was developed to test
warnings and found that a significant proportion of non-problem gamblers gambled more
frequently after exposure to the warnings. Because increased frequency of gambling is one symptom of problem gambling, the implications of these findings are discussed in terms of future remedies for consumers that have problems with gambling products.
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2012, ANZMAC
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30076071

Document type: Conference Paper
Collections: Open Access Collection
Department of Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.