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Permission Email Messages Significantly Increase Gambler Retention

Lee, Alvin, Jolley, W, Mizerski, R and Sadeque, S 2012, Permission Email Messages Significantly Increase Gambler Retention, in MPPC 2012 : Confluence of marketing, public policy, and social justice: changes, challenges and charges : Proceedings of the Marketing and Public Policy Conference 2012, American Marketing Association, Washington, D.C..

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Title Permission Email Messages Significantly Increase Gambler Retention
Author(s) Lee, AlvinORCID iD for Lee, Alvin orcid.org/0000-0002-5364-9124
Jolley, W
Mizerski, R
Sadeque, S
Conference name American Marketing Association. Conference (2012 : Atlanta, Ga.)
Conference location Atlanta, Ga.
Conference dates 2012/07/23 - 2012/07/25
Title of proceedings MPPC 2012 : Confluence of marketing, public policy, and social justice: changes, challenges and charges : Proceedings of the Marketing and Public Policy Conference 2012
Publication date 2012
Publisher American Marketing Association
Place of publication Washington, D.C.
HERDC Research category EN.1 Other conference paper
Persistent URL http://hdl.handle.net/10536/DRO/DU:30076072

Document type: Conference Paper
Collections: Faculty of Business and Law
Department of Marketing
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