The unintended consequence of an EGM warning

Lee, Alvin, Sadeque, S, Mizerski, R and Jolley, W 2012, The unintended consequence of an EGM warning, in Proceedings of the Marketing and Public Policy Conference; AMA 2012, American Marketing Association, Washington, D.C., pp. 51-51.

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Title The unintended consequence of an EGM warning
Author(s) Lee, AlvinORCID iD for Lee, Alvin orcid.org/0000-0002-5364-9124
Sadeque, S
Mizerski, R
Jolley, W
Conference name AMA Marketing and Public Policy Conference (2012: Washington, D.C.)
Conference location Washington D.C
Conference dates 2012/07/23 - 2012/07/25
Title of proceedings Proceedings of the Marketing and Public Policy Conference; AMA 2012
Publication date 2012
Series Confluence of Marketing, Public Policy, and Social Justice: Changes, Challenges and Charges
Start page 51
End page 51
Total pages 1
Publisher American Marketing Association
Place of publication Washington, D.C.
Summary The article discusses a study which examined how different ways for delivering Electronic Gaming Machine (EGM) warnings affected the EGM use of regular gamblers. The gambling warnings used in the study are those considered for implementation in land-based casinos in countries like Australia. The warnings delivered via a pop-up window are designed to deter and reduce gambling.
Language eng
HERDC Research category EN.1 Other conference paper
Copyright notice ©2012, AMA
Persistent URL http://hdl.handle.net/10536/DRO/DU:30076073

Document type: Conference Paper
Collection: Faculty of Business and Law
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