Identifying consumers who resist looking for information

Lee, Alvin and Sadeque, Saalem 2012, Identifying consumers who resist looking for information, in Proceedings of the 2012 Conference of the Academy of Marketing; AM2012, Academy of Marketing, Southampton, Eng., pp. 1-6.

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Title Identifying consumers who resist looking for information
Author(s) Lee, AlvinORCID iD for Lee, Alvin
Sadeque, Saalem
Conference name Academy of Marketing Conference (2012: Southhampton, Eng.)
Conference location Southampton, Eng.
Conference dates 2012/07/02 - 2012/07/05
Title of proceedings Proceedings of the 2012 Conference of the Academy of Marketing; AM2012
Publication date 2012
Conference series Marketing: Catching the Technology Wave
Start page 1
End page 6
Total pages 6
Publisher Academy of Marketing
Place of publication Southampton, Eng.
Summary Entities like advertisers and public service agencies encounter consumers who are
resistant to searching for information. Resistance to information-search is a latent
phenomenon that has received little attention from marketers (Case, 2007; Levy, Webster & Kerin, 1983).This is perhaps due to difficulties associated with finding and identifying those who are resistant to looking; those who don’t search do not leave a detectable mark. These consumers miss out on information that may help them make better consumption decisions. They also remain uninformed about crucial broadcasts like product recalls and warnings (Capon & Lutz, 1979).
ISBN 9780854329472
Language eng
Field of Research 150501 Consumer-Oriented Product or Service Development
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2012, Academy of Marketing
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Document type: Conference Paper
Collection: Department of Marketing
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