Relationship marketing orientation: the development of an antecedent model of trust in marketing relationships

Callaghan, Michael, McClaren, Nicholas and Wood, Greg 1999, Relationship marketing orientation: the development of an antecedent model of trust in marketing relationships, in ANZAM 1999 : From the edge : management beyond. Proceedings of the Australia and New Zealand Academy of Management Conference, ANZAM, [Hobart, Tas.], pp. 1-1.

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Title Relationship marketing orientation: the development of an antecedent model of trust in marketing relationships
Author(s) Callaghan, MichaelORCID iD for Callaghan, Michael orcid.org/0000-0001-6601-4980
McClaren, NicholasORCID iD for McClaren, Nicholas orcid.org/0000-0002-8373-1436
Wood, Greg
Conference name Australia and New Zealand Academy of Management. Conference (1999 : Hobart, Tasmania)
Conference location Hobart, Tasmania
Conference dates 1-4 Dec. 1999
Title of proceedings ANZAM 1999 : From the edge : management beyond. Proceedings of the Australia and New Zealand Academy of Management Conference
Editor(s) Dowling, Peter
Hanson, Dallas
Garnham, Jim
Lehman, Kin
Publication date 1999
Start page 1
End page 1
Total pages 1
Publisher ANZAM
Place of publication [Hobart, Tas.]
Language eng
Field of Research 220102 Business Ethics
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©1999, ANZAM
Persistent URL http://hdl.handle.net/10536/DRO/DU:30076453

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