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Managing ethics in marketing

McClaren,N 1998, Managing ethics in marketing, in Australia and New Zealand Marketing Academy Conference Proceedings, University of Otago,.

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Title Managing ethics in marketing
Author(s) McClaren,N
Conference name Australia and New Zealand Marketing Academy Conference
Conference location Dunedin
Conference dates 1998/11/29 - 1998/12/03
Title of proceedings Australia and New Zealand Marketing Academy Conference Proceedings
Editor(s) Gray,B
Publication date 1998
Publisher University of Otago
Field of Research 0 Not Applicable
Socio Economic Objective 0 Not Applicable
Copyright notice ©1998, University of Otago
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Document type: Conference Paper
Collection: Faculty of Business and Law
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