Alcohol advertising in sport and non-sport TV in Australia, during children's viewing times O'Brien, Kerry S., Carr, Sherilene, Ferris, Jason, Room, Robin, Miller, Peter, Livingston, Michael, Kypri, Kypros and Lynott, Dermot 2015, Alcohol advertising in sport and non-sport TV in Australia, during children's viewing times, PLoS one, vol. 10, no. 8, Article number : e0134889, pp. 1-9, doi: 10.1371/journal.pone.0134889. Attached Files Name Description MIMEType Size Downloads miller-alcholadvertisingin-2015.pdf Published version application/pdf 476.83KB 29 Title Alcohol advertising in sport and non-sport TV in Australia, during children's viewing times Author(s) O'Brien, Kerry S. Carr, Sherilene Ferris, Jason Room, Robin Miller, Peter orcid.org/0000-0002-6896-5437 Livingston, Michael Kypri, Kypros Lynott, Dermot Journal name PLoS one Volume number 10 Issue number 8 Season Article number : e0134889 Start page 1 End page 9 Total pages 9 Publisher PLoS Place of publication San Francisco, Calif. Publication date 2015 ISSN 1932-6203 Keyword(s) adolescent adult advertising as topic alcoholic beverages Australia child preschool humans newborn television young adult Summary Estimate the amount of alcohol advertising in sport vs. non-sport programming in Australian free-to-air TV and identify children's viewing audience composition at different times of the day. Alcohol advertising and TV viewing audience data were purchased for free-to-air sport and non-sport TV in Australia for 2012. We counted alcohol advertisements in sport and non-sport TV in daytime (6 am-8.29 pm) and evening periods (8.30 pm-11.59 pm) and estimated viewing audiences for children and young adults (0-4 years, 5-13 years, 14-17 years, 18-29 years). During the daytime, most of the alcohol advertising (87%) was on sport TV. In the evening, most alcohol advertising (86%) was in non-sport TV. There was little difference in the mean number of children (0-17 years) viewing TV in the evening (N = 273,989), compared with the daytime (N = 235,233). In programs containing alcohol advertising, sport TV had a greater mean number of alcohol adverts per hour (mean 1.74, SD = 1.1) than non-sport TV (mean 1.35, SD = .94). Alcohol advertising during the daytime, when large numbers of children are watching TV, is predominantly in free-to-air sport TV. By permitting day-time advertising in sport programs and in any programs from 8.30 pm when many children are still watching TV, current regulations are not protecting children from exposure to alcohol advertising. Language eng DOI 10.1371/journal.pone.0134889 Field of Research 170114 Sport and Exercise Psychology Socio Economic Objective 920501 Child Health HERDC Research category C1.1 Refereed article in a scholarly journal ERA Research output type C Journal article Copyright notice ©2015, The Authors Free to Read? Yes Use Rights Persistent URL http://hdl.handle.net/10536/DRO/DU:30076548 Document type: Journal Article Collections: School of Psychology Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges   Connect to Elements publication management system Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Mon, 24 Aug 2015, 15:37:29 EST Tue, 25 Aug 2015, 05:19:04 EST Wed, 14 Oct 2015, 14:32:03 EST Tue, 14 Jun 2016, 11:02:14 EST Thu, 30 Jun 2016, 08:41:26 EST Wed, 17 Aug 2016, 06:08:51 EST Fri, 19 Aug 2016, 12:00:26 EST Fri, 19 Aug 2016, 12:02:42 EST Fri, 19 Aug 2016, 12:03:25 EST Wed, 07 Sep 2016, 10:12:12 EST Thu, 20 Oct 2016, 10:30:00 EST Filtered Full Citation counts:   Cited 4 times in TR Web of Science Cited 9 times in Scopus Search Google Scholar Access Statistics: 237 Abstract Views, 23 File Downloads  -  Detailed Statistics Created: Tue, 14 Jun 2016, 11:02:14 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.