Understanding consumer decision making and detriment in an essential service

Harrison, Paul, McQuilken, Lisa, Robertson, Nichola and Chalmers, Kathryn 2012, Understanding consumer decision making and detriment in an essential service, Journal of Macromarketing, vol. 32, no. 4, pp. 448-448.

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Title Understanding consumer decision making and detriment in an essential service
Author(s) Harrison, PaulORCID iD for Harrison, Paul orcid.org/0000-0003-4242-6627
McQuilken, LisaORCID iD for McQuilken, Lisa orcid.org/0000-0002-2314-7502
Robertson, NicholaORCID iD for Robertson, Nichola orcid.org/0000-0002-9564-0945
Chalmers, Kathryn
Journal name Journal of Macromarketing
Volume number 32
Issue number 4
Start page 448
End page 448
Total pages 1
Publisher Sage Publications
Place of publication Thousand Oaks, Calif.
Publication date 2012-12-01
ISSN 0276-1467
Keyword(s) Social Sciences
Business & Economics
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2012, Sage Publications
Persistent URL http://hdl.handle.net/10536/DRO/DU:30077019

Document type: Journal Article
Collections: Faculty of Business and Law
Deakin Business School
Department of Marketing
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