You are not logged in.

The limitations and potentialities of green marketing

Wymer, Walter and Polonsky, Michael J. 2015, The limitations and potentialities of green marketing, Journal of nonprofit and public sector marketing, vol. 27, no. 3, Special issue : Green Marketing, pp. 239-262, doi: 10.1080/10495142.2015.1053341.

Attached Files
Name Description MIMEType Size Downloads

Title The limitations and potentialities of green marketing
Author(s) Wymer, Walter
Polonsky, Michael J.ORCID iD for Polonsky, Michael J. orcid.org/0000-0003-2395-1311
Journal name Journal of nonprofit and public sector marketing
Volume number 27
Issue number 3
Season Special issue : Green Marketing
Start page 239
End page 262
Total pages 24
Publisher Taylor & Francis
Place of publication London, Eng.
Publication date 2015
ISSN 1049-5142
1540-6997
Keyword(s) environmental marketing
environmentalism
green marketing
social responsibility
Summary The authors evaluate the potential of green marketing and its limitations in solving society’s environmental problems. The streams of research in the green marketing area are reviewed and their assumptions and efficacies are discussed. While green marketing has some positive societal outcomes, on its own it is an insufficient solution to societal environmental problems in general and to humanity’s existential threat from climate change in particular. The authors analyze and discuss the roles and responsibilities of business, citizen-consumers, and government in contributing environmental solutions.
Language eng
DOI 10.1080/10495142.2015.1053341
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2015, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30078432

Document type: Journal Article
Collection: Department of Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 4 times in TR Web of Science
Scopus Citation Count Cited 6 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 407 Abstract Views, 3 File Downloads  -  Detailed Statistics
Created: Mon, 05 Oct 2015, 15:07:06 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.