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Whose job is that? Saving the biosphere starts at work

Brennan, Linda, Binney, Wayne, Hall, John and Hall, Michelle 2015, Whose job is that? Saving the biosphere starts at work, Journal of nonprofit and public sector marketing, vol. 27, no. 3, pp. 307-330, doi: 10.1080/10495142.2015.1053348.

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Title Whose job is that? Saving the biosphere starts at work
Author(s) Brennan, Linda
Binney, Wayne
Hall, John
Hall, Michelle
Journal name Journal of nonprofit and public sector marketing
Volume number 27
Issue number 3
Start page 307
End page 330
Total pages 24
Publisher Taylor & Francis
Place of publication London, Eng.
Publication date 2015
ISSN 1049-5142
1540-6997
Keyword(s) behavioural infrastructure
human systems
internal social marketing
sustainability
Summary Research on sustainability programs within universities consistently emphasizes that sustainability requires a combination of factors so as to move beyond the significant-but-often-limited activities such as recycling and energy saving to achieve systemic implementation. This study applied Brennan and Binney’s 9Ps Framework for Organizational Sustainability to investigate sustainability practices of member universities of ACTS (Australian Campuses Towards Sustainability). A questionnaire based on qualitative research obtained data from 25 of the 27 member universities. Data analysis including descriptive statistics, ANOVA, correlation analysis, and gap analysis was used to determine the relationships between “importance” and “performance” of the behaviors under investigation. Over the 9Ps, 27 items were used to identify important aspects of environmental sustainability. The same items were assessed for whether or not these actions were being performed in the university. It was generally found that while many universities had policies in place, these were not being implemented and sustainability practices were not maintained. Significant differences were found between the aspects perceived to be important by the “expert” respondents and those actually being performed by staff. Management could use these findings to address the gap between importance and performance of sustainable practices. Further study to identify the specific barriers to widespread adoption of these sustainable initiatives is suggested.
Language eng
DOI 10.1080/10495142.2015.1053348
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 969999 Environment not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2015, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30078477

Document type: Journal Article
Collection: Department of Marketing
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