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Classing schools

McCandless, Trevor 2015, Classing schools, Discourse: studies in the cultutal politics of education, vol. 36, no. 6, pp. 808-820, doi: 10.1080/01596306.2014.970129.

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Title Classing schools
Author(s) McCandless, TrevorORCID iD for McCandless, Trevor orcid.org/0000-0001-6604-2308
Journal name Discourse: studies in the cultutal politics of education
Volume number 36
Issue number 6
Start page 808
End page 820
Total pages 13
Publisher Taylor & Francis
Place of publication London, Eng.
Publication date 2015
ISSN 0159-6306
1469-3739
Keyword(s) Social Sciences
Education & Educational Research
School marketing
Educational sociology
Visual sociology
School prospectus
Habitus
Education
ELITE PRIVATE SCHOOLS
PROSPECTUSES
SALE
Summary School prospectuses and promotional videos appeal to parents by presenting idealised images of the education a school provides. These educational idealisations visually realise the form of discipline a school is expected to provide, depending on the social habitus of the parents. This paper presents a content analysis of the images used in 33 sets of marketing materials from a maximally diverse sample of schools from the state of Victoria. These images are interpreted using the lenses of Bernstein's control and Bourdieu's habitus and cultural capital. The promotional images are found to vary systematically in terms of content and form depending on the perceived social class of the students which the schools attract.
Language eng
DOI 10.1080/01596306.2014.970129
Field of Research 13 Education
16 Studies In Human Society
130304 Educational Administration, Management and Leadership
Socio Economic Objective 970113 Expanding Knowledge in Education
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2015, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30078828

Document type: Journal Article
Collection: School of Education
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