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Explaining the environmentally sustainable consumer behavior: a social capital perspective

Castaneda, Marigold G., Martinez, Carmelita P, Marte, Rodilina and Roxas, Banjo 2015, Explaining the environmentally sustainable consumer behavior: a social capital perspective, Social responsibility journal, vol. 11, no. 4, pp. 658-676, doi: 10.1108/SRJ-02-2014-0019.

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Title Explaining the environmentally sustainable consumer behavior: a social capital perspective
Author(s) Castaneda, Marigold G.
Martinez, Carmelita P
Marte, Rodilina
Roxas, BanjoORCID iD for Roxas, Banjo orcid.org/0000-0003-3675-0535
Journal name Social responsibility journal
Volume number 11
Issue number 4
Start page 658
End page 676
Total pages 19
Publisher Emerald Publishing Group
Place of publication Amsterdam, The Netherlands
Publication date 2015-10-05
ISSN 1747-1117
1758-857X
Keyword(s) Attitudes
Consumer behaviour
Environment
Social capital
Sustainable consumption
Sustainable development
Summary Purpose - The purpose of this study is to examine the effects of social capital within a community on the adoption of consumer eco-behaviour or environmentally sustainable behaviour of consumers. The authors draw on the behavioural perspective model (BPM) of consumer behaviour and social capital theory in arguing that social capital shapes a consumer's knowledge of environmental issues and pro-environmental attitudes, which in turn influence a consumer's perceived capability to engage in eco-behaviour. Design/methodology/approach - This study uses partial least squares approach to structural equation modelling of survey data involving 1,044 consumers in the Philippines. It involves testing of a measurement model to examine the validity and reliability of the constructs used in the study. This is followed by testing of the structural models to test the hypothesised relationships of the constructs. Findings - The results suggest the substantive influence of social capital on environmental knowledge, pro-environmental attitudes and eco-capability. Both knowledge and attitudes have positive effects on eco-capability, which in turn positively shapes eco-behaviour. Research limitations/implications - Future studies can examine how social capital as a multi-dimensional construct impacts context-specific consumer behaviour. Practical implications - Social and environmental marketing may focus on social network activation to encourage eco-behaviours of consumers. Social implications - Findings highlight the role of social capital within one's community as a resource channel to encourage environmentally responsible consumer behaviour. Originality/value - The study extends the BPM by offering a social capital view as a more nuanced explanation of consumer eco-behaviour.
Language eng
DOI 10.1108/SRJ-02-2014-0019
Field of Research 150303 Corporate Governance and Stakeholder Engagement
150308 International Business
150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 950402 Business Ethics
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2015, Emerald Publishing Group
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30078954

Document type: Journal Article
Collections: School of Management and Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.