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Is the international marketing channel strategy adapted? An empirical study

Wong, Ho Yin 2015, Is the international marketing channel strategy adapted? An empirical study. In Camillo, Angelo A. (ed), Global enterprise management: new perspective on challenges and future developments, Plagrave MacMillan, New York, N.Y., pp.97-114.

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Title Is the international marketing channel strategy adapted? An empirical study
Author(s) Wong, Ho Yin
Title of book Global enterprise management: new perspective on challenges and future developments
Editor(s) Camillo, Angelo A.
Publication date 2015
Chapter number 6
Total chapters 12
Start page 97
End page 114
Total pages 18
Publisher Plagrave MacMillan
Place of Publication New York, N.Y.
ISBN 9781137429582
1137429585
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2015, Angelo A. Camillo
Persistent URL http://hdl.handle.net/10536/DRO/DU:30078986

Document type: Book Chapter
Collection: Department of Marketing
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