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Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters: the case of African migrant blood donation in Australia

Ferdous, Ahmed Shahriar, Polonsky, Michael, Brijnath, Bianca and Renzaho, Andre M. N. 2015, Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters: the case of African migrant blood donation in Australia. In Wymer, Walter (ed), Innovations in social marketing and public health communication: improving the quality of life for individuals and communities, Springer, Berlin, Germany, pp.349-364, doi: 10.1007/978-3-319-19869-9.

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Title Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters: the case of African migrant blood donation in Australia
Author(s) Ferdous, Ahmed ShahriarORCID iD for Ferdous, Ahmed Shahriar orcid.org/0000-0002-8424-3055
Polonsky, MichaelORCID iD for Polonsky, Michael orcid.org/0000-0003-2395-1311
Brijnath, Bianca
Renzaho, Andre M. N.
Title of book Innovations in social marketing and public health communication: improving the quality of life for individuals and communities
Editor(s) Wymer, Walter
Publication date 2015
Series Applying Quality of Life Research
Chapter number 20
Total chapters 21
Start page 349
End page 364
Total pages 16
Publisher Springer
Place of Publication Berlin, Germany
Keyword(s) Blood Donation
Social Marketing
ISBN 9783319198682
ISSN 2213-994X
2213-9958
Language eng
DOI 10.1007/978-3-319-19869-9
Field of Research 150502 Marketing Communications
Socio Economic Objective 920299 Health and Support Services not elsewhere classified
HERDC Research category B1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2015, Springer
Persistent URL http://hdl.handle.net/10536/DRO/DU:30079033

Document type: Book Chapter
Collection: Department of Marketing
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