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Cause related marketing: caveat emptor

Wood, Greg 1998, Cause related marketing: caveat emptor, in ANZAM 1998 : Proceedings of the 12th Australian and New Zealand Academy of Management conference, ANZAM, [Adelaide, S.Aust.], pp. 1-1.

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Title Cause related marketing: caveat emptor
Author(s) Wood, Greg
Conference name Australian and New Zealand Academy of Management. Conference (12th : 1998 : Adelaide, South Australia)
Conference location Adelaide, South Australia
Conference dates 6-9 Dec. 1998
Title of proceedings ANZAM 1998 : Proceedings of the 12th Australian and New Zealand Academy of Management conference
Publication date 1998
Start page 1
End page 1
Total pages 1
Publisher ANZAM
Place of publication [Adelaide, S.Aust.]
Language eng
Field of Research 220102 Business Ethics
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©1998, ANZAM
Persistent URL http://hdl.handle.net/10536/DRO/DU:30079066

Document type: Conference Paper
Collections: Deakin Graduate School of Business
School of Management and Marketing
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