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Responsible management of online academic reputations

McDonald, Sharyn 2015, Responsible management of online academic reputations, Persona studies, vol. 1, no. 2, pp. 54-63.

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Title Responsible management of online academic reputations
Author(s) McDonald, Sharyn
Journal name Persona studies
Volume number 1
Issue number 2
Start page 54
End page 63
Total pages 10
Publisher Deakin University
Place of publication Melbourne, Vic.
Publication date 2015-10-30
ISSN 2205-5258
Keyword(s) Professional persona
Work-life balance
Responsibility
Academics
Social media,
Online
Summary Online professional persona creation in academia provides individuals and their employing institutions a range of positive reputational benefits. However, not all academics are equipped to keep pace with the speed and dynamism of the new media environment. This paper examines the challenges experienced by academics who are communicating with multiple audiences across several online platforms, some mandated by their institutions. Some academics are vulnerable to the negative consequences of heightened exposure and need additional protection and support. This paper outlines a set of recommendations that centres on the need for universities to accept greater social responsibility in managing this emerging issue.
Language eng
Field of Research 150303 Corporate Governance and Stakeholder Engagement
200101 Communication Studies
Socio Economic Objective 950402 Business Ethics
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2015, Deakin University
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30079219

Document type: Journal Article
Collections: School of Communication and Creative Arts
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Created: Fri, 30 Oct 2015, 09:56:44 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.