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Visual communication design as a form of public pedagogy

Kelly, Meghan 2015, Visual communication design as a form of public pedagogy, Australian journal of adult learning, vol. 55, no. 3, pp. 390-407.

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Title Visual communication design as a form of public pedagogy
Author(s) Kelly, MeghanORCID iD for Kelly, Meghan orcid.org/0000-0002-2839-5943
Journal name Australian journal of adult learning
Volume number 55
Issue number 3
Start page 390
End page 407
Total pages 18
Publisher Adult Learning Australia
Place of publication Melbourne, Vic.
Publication date 2015-11
ISSN 1443-1394
Keyword(s) Visual Communication Design
Public Pedagogy
non-designer
learning
Summary This paper identifies visual communication design as a form of public pedagogy. Communication design practices aim to achieve the successful transmission of a message to a recipient in a visual mode. Understanding the theories and practices of visual communication design can assist in enhancing the reception of the communication, as these practices become a tool to increase the effectiveness of learning in a public space. To demonstrate this, I will use the example of museums as an informal place of public learning, and argue design, and in particular visual communication design strategies, are extremely important in the creation of successful learning. If participants are not engaged or entertained, their capacity for learning will diminish. Engagement depends on the representation of the information and the successful interpretation of that information by the visitor. Further, this paper will emphasize the vital role communication design plays in all forms of public pedagogy, not just within the museum context. However, non-designers create many public learning environments and although this paper argues the benefits of communication design to increasing the effectiveness of learning, it recognizes the narrow opportunities of applying this knowledge.
Language eng
Field of Research 120399 Design Practice and Management not elsewhere classified
120307 Visual Communication Design (incl Graphic Design)
Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2015, Adult Learning Australia
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30079311

Document type: Journal Article
Collections: School of Humanities and Social Sciences
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.