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The influence of transmedia storytelling portfolio examples on employer perceptions of public relations graduate employability – a pilot study

Sutherland, Karen and Barker, Richie 2014, The influence of transmedia storytelling portfolio examples on employer perceptions of public relations graduate employability – a pilot study, Asia Pacific public relations journal, vol. 15, no. 1, pp. 55-69.

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Title The influence of transmedia storytelling portfolio examples on employer perceptions of public relations graduate employability – a pilot study
Author(s) Sutherland, Karen
Barker, Richie
Journal name Asia Pacific public relations journal
Volume number 15
Issue number 1
Start page 55
End page 69
Total pages 15
Publisher Deakin University
Place of publication Geelong, Vic.
Publication date 2014
ISSN 1440-4389
Keyword(s) public relations pedagogy
transmedia storytelling
portfolios
e-portfolios
graduate employability
Summary Transmedia storytelling is the process of telling stories in an integrated fashion across multiple platforms, traditional and new (Jenkins, 2010). This paper suggests that public relations graduates who include transmedia storytelling examples in their portfolios are considered by hiring managers as displaying greater employability than graduates without them. This finding encourages public relations educators to assess current pedagogy to explore how it approaches the practice of transmedia storytelling. Additionally, educators are encouraged to ascertain whether current curriculum provides ample opportunities for students to develop transmedia storytelling examples as portfolio inclusions for perusal by prospective employers.
Language eng
Field of Research 200101 Communication Studies
1505 Marketing
1503 Business And Management
2001 Communication And Media Studies
Socio Economic Objective 970119 Expanding Knowledge through Studies of the Creative Arts and Writing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2014, The Authors
Free to Read? Yes
Use Rights Creative Commons Attribution licence
Persistent URL http://hdl.handle.net/10536/DRO/DU:30079336

Document type: Journal Article
Collections: School of Communication and Creative Arts
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.