Sanitising or reforming PR? Exploring 'trust' and the emergence of critical public relations

Demetrious, Kristin 2016, Sanitising or reforming PR? Exploring 'trust' and the emergence of critical public relations. In L'Etang, Jacquie, McKie, David, Snow, Nancy and Xifra, Jordi (ed), The Routledge handbook of critical public relations, Routledge, Abingdon, Eng., pp.101-116.

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Title Sanitising or reforming PR? Exploring 'trust' and the emergence of critical public relations
Author(s) Demetrious, Kristin
Title of book The Routledge handbook of critical public relations
Editor(s) L'Etang, Jacquie
McKie, David
Snow, Nancy
Xifra, Jordi
Publication date 2016
Chapter number 8
Total chapters 32
Start page 101
End page 116
Total pages 15
Publisher Routledge
Place of Publication Abingdon, Eng.
Keyword(s) public relations
activism
reform
Summary Old 'PR' has a mixed reputation. It has sometimes been regarded as heavy handed and unethical, especially in relation to activists. 'Critical public relations' (CPR) has emerged from academe in recent years as a reformist alternative. This chapter takes a socio-cultural lens to explore CPR and its potential for contribution or compromise within the field.
ISBN 9781317918868
131791886X
Language eng
Field of Research 200101 Communication Studies
Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture
HERDC Research category B1 Book chapter
Copyright notice ©2016, The Editors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30079521

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