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Case study1a: Australia post's mobile apps

Quinn-Allan, Deirdre 2014, Case study1a: Australia post's mobile apps. In Blech, G., Belch, M., Kerr, G. and Powel, I. (ed), Advertising an integrated marketing communications perspective, McGraw-Hill Education, Northryde, N.S.W., pp.104-106.

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Title Case study1a: Australia post's mobile apps
Author(s) Quinn-Allan, Deirdre
Title of book Advertising an integrated marketing communications perspective
Editor(s) Blech, G.
Belch, M.
Kerr, G.
Powel, I.
Publication date 2014
Start page 104
End page 106
Total pages 3
Publisher McGraw-Hill Education
Place of Publication Northryde, N.S.W.
ISBN 9781308218830
Edition 3rd
Language eng
Field of Research 150502 Marketing Communications
Socio Economic Objective 970120 Expanding Knowledge in Language
HERDC Research category BN.1 Other book chapter, or book chapter not attributed to Deakin
Copyright notice ©2014, McGraw-Hill Education
Persistent URL http://hdl.handle.net/10536/DRO/DU:30079574

Document type: Book Chapter
Collection: School of Communication and Creative Arts
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