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Looking back to move forward: the Dymaxion revisited

Kennedy, Russell 2015, Looking back to move forward: the Dymaxion revisited, in DESTECH 2015 : Proceedings of The 1st International Design Technology Conference, Elsevier, Amsterdam, The Netherlands, pp. 46-53, doi: 10.1016/j.protcy.2015.07.009.

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Title Looking back to move forward: the Dymaxion revisited
Author(s) Kennedy, Russell
Conference name Design Technology. International Conference (1st : 2015 : Geelong, Victoria)
Conference location Geelong, Victoria
Conference dates 29 Jun. - 1 Jul. 2015
Title of proceedings DESTECH 2015 : Proceedings of The 1st International Design Technology Conference
Editor(s) Littlefair, Guy
Gibson, IanORCID iD for Gibson, Ian orcid.org/0000-0002-4149-9122
Usma, ClaraORCID iD for Usma, Clara orcid.org/0000-0003-4438-5582
Collins, PaulORCID iD for Collins, Paul orcid.org/0000-0003-3308-8689
Hilditch, TimORCID iD for Hilditch, Tim orcid.org/0000-0003-0300-5774
Publication date 2015
Series Procedia Technology
Start page 46
End page 53
Total pages 7
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Keyword(s) design
innovation
precognitive
retrospective
narrative
Summary In 1933 and 1934 the visionary architect, designer, engineer and philosopher Robert Buckminster Fuller built three prototypes of a car he named the Dymaxion. Regarded as a ground breaking concept vehicle, the Dymaxion is arguably more relevant today than when it was conceived over eighty years ago. Although plans to manufacture were abandoned by Chrysler in 1933, the Dymaxion Car was considered the most fuel-efficient car of its time using less than half the amount of gasoline than any other car on the road. This was due to its meticulous design based on scientific first principles, power weight ratios and the laws of aerodynamics. The Dymaxion was spacious and easy to maneuver; it offered multi purpose use options with the passenger capacity of a modern people carrier and represented Buckminster Fuller's social responsibility mantra to create more with less. The brand narrative of the Dymaxion tells a story of sustainability and practicality that resonates with today's vehicle consumer market. The adage suggesting that there is reason why a car's windshield is bigger than its rear view mirror and implies that what lies ahead is much more important than anything behind you. Although this life metaphor acknowledges the importance of an occasional glace back this paper emphasises the strategic value of a precognitive, retrospective approach to design.
ISSN 2212-0173
Language eng
DOI 10.1016/j.protcy.2015.07.009
Field of Research 120307 Visual Communication Design (incl Graphic Design)
Socio Economic Objective 970116 Expanding Knowledge through Studies of Human Society
HERDC Research category EN Other conference paper
Copyright notice ©2015, Russell Kennedy
Free to Read? Yes
Use Rights Creative Commons Attribution Non-Commercial No-Derivatives licence
Persistent URL http://hdl.handle.net/10536/DRO/DU:30079655

Document type: Conference Paper
Collections: School of Communication and Creative Arts
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.