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The adoption of social media by Australian banks to communicate with the public

Senadheera, Vindaya 2015, The adoption of social media by Australian banks to communicate with the public, Ph.D. thesis, Dept. of Information Systems & Business Analytics, Deakin University.

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Title The adoption of social media by Australian banks to communicate with the public
Author Senadheera, Vindaya
Institution Deakin University
School Dept. of Information Systems & Business Analytics
Faculty Faculty of Business & Law
Degree type Research doctorate
Degree name Ph.D.
Thesis advisor Warren Matthew
Leitch Shona
Pye Graeme
Date submitted 2015-05
Keyword(s) Australian banks
social media adoption
sociotechnological factors
technology independent adoption model
Summary  This thesis focuses on social media adoption by the Australian banks as method of communication. It proposes a ‘technology independent’ adoption model with components that encompass sociotechnological factors governing the adoption of social media. The model can also be adapted by any business organisation and prove beneficial for future.
Language eng
Field of Research 0806 Information Systems
080609 Information Systems Management
Socio Economic Objective 890399 Information Services not elsewhere classified
Description of original x, 290 pages : illustrations, tables
Copyright notice ┬ęThe Author. All Rights Reserved
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30079672

Document type: Thesis
Collections: Higher degree theses (full text)
Open Access Collection
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Created: Thu, 19 Nov 2015, 13:35:10 EST by Prue Plummer

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.