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Unhealthy food promotion to under 18s: deeper insights, new interpretations.

Jackson, Michaela 2015, Unhealthy food promotion to under 18s: deeper insights, new interpretations., Ph.D. thesis, Department of Marketing, Deakin Univeristy.

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Title Unhealthy food promotion to under 18s: deeper insights, new interpretations.
Author Jackson, Michaela
Institution Deakin Univeristy
School Department of Marketing
Faculty Faculty of Business & Law
Degree type Research doctorate
Degree name Ph.D.
Thesis advisor Harrison, Paul
Swinburn, Boyd
Lawrence, MarkORCID iD for Lawrence, Mark orcid.org/0000-0001-6899-3983
Date submitted 2015-05
Keyword(s) food marketing
children and advertising
adolescents and advertising
Summary  This work explores unhealthy food and beverage promotion to children and adolescents with members of the marketing and food and beverage industries, and public health professionals. It identifies areas of partial agreement, while emphasizing that responses cannot be separated from contextual factors that influence the way stakeholders understand this issue.
Language eng
Field of Research 150502 Marketing Communications
150505 Marketing Research Methodology
Socio Economic Objective 910403 Marketing
Description of original xvi, 408 pages : illustrations, tables, some coloured
Dewey Decimal Classification 658.8343
Copyright notice ┬ęThe author
Persistent URL http://hdl.handle.net/10536/DRO/DU:30079722

Document type: Thesis
Collection: Higher degree theses (citation only)
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Created: Fri, 20 Nov 2015, 15:40:56 EST by Prue Plummer

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