This work explores unhealthy food and beverage promotion to children and adolescents with members of the marketing and food and beverage industries, and public health professionals. It identifies areas of partial agreement, while emphasizing that responses cannot be separated from contextual factors that influence the way stakeholders understand this issue.
Field of Research
150502 Marketing Communications 150505 Marketing Research Methodology
Socio Economic Objective
Description of original
xvi, 408 pages : illustrations, tables, some coloured
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