Framing the ultimate fighting championship: an Australian media analysis

Gaarenstroom, Thomas, Turner, Paul and Karg, Adam 2016, Framing the ultimate fighting championship: an Australian media analysis, Sport in society, vol. 19, no. 7, pp. 923-941, doi: 10.1080/17430437.2015.1096243.

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Title Framing the ultimate fighting championship: an Australian media analysis
Author(s) Gaarenstroom, Thomas
Turner, PaulORCID iD for Turner, Paul
Karg, AdamORCID iD for Karg, Adam
Journal name Sport in society
Volume number 19
Issue number 7
Start page 923
End page 941
Total pages 19
Publisher Taylor & Francis
Place of publication London, Eng.
Publication date 2016
ISSN 1743-0437
Summary Reporting about combat sports generates much discussion within the broader community. Many opinions abound and views impact on the acceptance of these types of sports in society. Within Australia, the introduction of Ultimate Fighting Championship (UFC) contests has generated significant debate. This debate has been presented in the media reflecting political, social and moral arguments about the value or social acceptance of this sporting activity. This research explores the manner in which the media frames the reporting into UFC in Australia. A process for framing newspaper articles is broken down and adopted through analysis of 68 articles drawn from two major Australian National newspapers. Themes that emerged included Defining and Legitimizing the Sport, Growth and Economic Benefit, Image and Impact on Society and Political and Government Factors. Upon establishing these themes, it was apparent these presented a Conflict Frame.
Language eng
DOI 10.1080/17430437.2015.1096243
Field of Research 1106 Human Movement And Sports Science
1504 Commercial Services
1608 Sociology
150404 Sport and Leisure Management
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2015, Taylor & Francis
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Document type: Journal Article
Collections: Faculty of Business and Law
Department of Management
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