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Cultural influence on global assessment of higher education service quality: The case of Central Queensland University, Australia

Sultan, Parves and Wong, Ho Yin 2014, Cultural influence on global assessment of higher education service quality: The case of Central Queensland University, Australia. In Information Resources Management Association (ed), Cross-cultural interaction: Concepts, methodologies, tools and applications, Information Resources Management Association, Hershey, Pa., pp.1637-1657, doi: 10.4018/978-1-4666-4979-8.ch093.

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Title Cultural influence on global assessment of higher education service quality: The case of Central Queensland University, Australia
Author(s) Sultan, Parves
Wong, Ho Yin
Title of book Cross-cultural interaction: Concepts, methodologies, tools and applications
Editor(s) Information Resources Management Association
Publication date 2014
Chapter number 93
Total chapters 96
Start page 1637
End page 1657
Total pages 21
Publisher Information Resources Management Association
Place of Publication Hershey, Pa.
ISBN 1466649798
9781466649798
Language eng
DOI 10.4018/978-1-4666-4979-8.ch093
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category B1.1 Book chapter
Copyright notice ©2014, IGI Global
Persistent URL http://hdl.handle.net/10536/DRO/DU:30079859

Document type: Book Chapter
Collection: Department of Marketing
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