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Understanding the dynamics between social entrepreneurship and inclusive growth in subsistence marketplaces

Azmat, Fara, Ferdous, Ahmed Shahriar and Couchman, Paul 2015, Understanding the dynamics between social entrepreneurship and inclusive growth in subsistence marketplaces, Journal of public policy & marketing, vol. 34, no. 2, pp. 252-271, doi: 10.1509/jppm.14.150.

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Title Understanding the dynamics between social entrepreneurship and inclusive growth in subsistence marketplaces
Author(s) Azmat, Fara
Ferdous, Ahmed Shahriar
Couchman, Paul
Journal name Journal of public policy & marketing
Volume number 34
Issue number 2
Start page 252
End page 271
Total pages 20
Publisher American Marketing Association
Place of publication Ann Arbor, Mich.
Publication date 2015-09-01
ISSN 0743-9156
Keyword(s) social entrepreneurship
operant resources
operand resources
social bricolage
inclusive growth
subsistence marketplaces public policy
Summary This article explores how social entrepreneurs utilize their unique circumstances and resources at a micro level to facilitate the creation of shared value at the meso level, leading to inclusive growth at a macro level in the context of subsistence marketplaces. Drawing from explanatory case studies of two social enterprises—Waste Concern (Bangladesh) and Seven Women (Nepal)—the findings suggest that social entrepreneurs act as bricoleurs to integrate their operant and operand resources in subsistence marketplaces to facilitate inclusive growth. The authors further connect with and extend three discourses of research—social entrepreneurship, social bricolage, and service-dominant logic—to develop a framework providing insights into the “bottom-up” approach, the underlying dynamics of shared value creation, and inclusive growth in subsistence marketplaces by social entrepreneurs. The findings also strengthen Dees's (2001) definition of social entrepreneurship, confirming its applicability and relevance in subsistence marketplaces and further extending the theory of social bricolage. The authors discuss the implications of these findings, including tactical interventions aimed at providing better understanding of how social entrepreneurs create value in resource-constrained marketplaces, from a bottom-up perspective.
Language eng
DOI 10.1509/jppm.14.150
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2015, American Marketing Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30079929

Document type: Journal Article
Collections: Department of Management
Department of Marketing
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