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Underdeveloped other in country-of-origin theory and practices

Varman, Rohit and Costa, Janeen Arnold 2013, Underdeveloped other in country-of-origin theory and practices, Consumption markets & culture, vol. 16, no. 3, pp. 240-265, doi: 10.1080/10253866.2012.668366.

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Title Underdeveloped other in country-of-origin theory and practices
Author(s) Varman, Rohit
Costa, Janeen Arnold
Journal name Consumption markets & culture
Volume number 16
Issue number 3
Start page 240
End page 265
Total pages 26
Publisher Taylor & Francis
Place of publication London, Eng.
Publication date 2013
ISSN 1025-3866
1477-223X
Keyword(s) country of origin
globalization
otherness
craft products
post-development theory
Summary Consumers and marketers employ extant sociocultural discourses to give meaning to the products they consume or sell. In this paper, we present data and analyses that illustrate the manner by which American consumers and marketers draw upon one such sociocultural discourse, development, in the context of “craft” objects. Beyond the focus on discourse, however, our intent is to apply a post-development perspective to the Otherness inherent in country-of-origin (COO) theory and practices. We critique the COO framework and see it as a ramification of, and further creator of, economic difference and hierarchy.
Language eng
DOI 10.1080/10253866.2012.668366
Field of Research 200203 Consumption and Everyday Life
1502 Banking, Finance And Investment
1505 Marketing
2002 Cultural Studies
Socio Economic Objective 910403 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2013, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30080034

Document type: Journal Article
Collection: Department of Marketing
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