Understanding poverty and promoting poverty alleviation through transformative consumer research

Blocker, Christopher P., Ruth, Julie A., Sridharan, Srinivas, Beckwith, Colin, Ekici, Ahmet, Goudie-Hutton, Martina, Rosa, Jose Antonio, Saatcioglu, Bige, Talukdar, Debabrata, Trujillo, Carlos and Varman, Rohit 2013, Understanding poverty and promoting poverty alleviation through transformative consumer research, Journal of business research, vol. 66, no. 8, pp. 1195-1202, doi: 10.1016/j.jbusres.2012.08.012.

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Title Understanding poverty and promoting poverty alleviation through transformative consumer research
Author(s) Blocker, Christopher P.
Ruth, Julie A.
Sridharan, Srinivas
Beckwith, Colin
Ekici, Ahmet
Goudie-Hutton, Martina
Rosa, Jose Antonio
Saatcioglu, Bige
Talukdar, Debabrata
Trujillo, Carlos
Varman, Rohit
Journal name Journal of business research
Volume number 66
Issue number 8
Start page 1195
End page 1202
Total pages 8
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2013-08
ISSN 0148-2963
Keyword(s) Poverty
Subsistence marketplaces
Transformative consumer research
Felt deprivation
Summary Consumer research holds potential for expanding society's understanding of how people experience poverty and mechanisms for poverty alleviation. Capitalizing on this potential, however, will require more exploration of how consumption experiences shape individual and collective well-being among the poor. This article proposes a framework for transformative consumer research focused on felt deprivation and power within the lived experience of poverty. The framework points to consumer choice, product/service experiences, consumer culture, marketplace forces, and consumption capabilities as research streams with potential to help alleviate poverty. Future research in these areas will expand pathways for transforming the lives of the poor by alleviating stress, engaging marketplace institutions, fulfilling life aspirations, leveraging trust and social capital, and facilitating creativity and adaptation.
Language eng
DOI 10.1016/j.jbusres.2012.08.012
Field of Research 150506 Marketing Theory
Socio Economic Objective 919999 Economic Framework not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2012, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30080035

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
2018 ERA Submission
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