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Applying a transformative consumer research lens to understanding and alleviating poverty

Blocker, Christopher P., Ruth, Julie A., Sridharan, Srinivas, Beckworth, Colin, Ekici, Ahmet, Goudie-Hutton, Martina, Rosa, Jose Antonio, Saatcioglu, Bige, Talukdar, Debabrata, Trujillo, Carlos and Varman, Rohit 2011, Applying a transformative consumer research lens to understanding and alleviating poverty, Journal of research for consumers, no. 19, pp. 1-9.

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Title Applying a transformative consumer research lens to understanding and alleviating poverty
Author(s) Blocker, Christopher P.
Ruth, Julie A.
Sridharan, Srinivas
Beckworth, Colin
Ekici, Ahmet
Goudie-Hutton, Martina
Rosa, Jose Antonio
Saatcioglu, Bige
Talukdar, Debabrata
Trujillo, Carlos
Varman, Rohit
Journal name Journal of research for consumers
Issue number 19
Start page 1
End page 9
Total pages 9
Publisher UWA Business School
Place of publication Crawley, W. A.
Publication date 2011
ISSN 1444-6359
Summary Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers.
Language eng
Field of Research 150506 Marketing Theory
1117 Public Health And Health Services
1505 Marketing
Socio Economic Objective 919999 Economic Framework not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2011, UWA Business School
Persistent URL http://hdl.handle.net/10536/DRO/DU:30080066

Document type: Journal Article
Collections: Open Access Collection
Department of Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.