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Competitive and cooperative behavior in embedded markets: developing an institutional perspective on bazaars

Varman, Rohit and Costa, Janeen Arnold 2009, Competitive and cooperative behavior in embedded markets: developing an institutional perspective on bazaars, Journal of retailing, vol. 85, no. 4, pp. 453-467, doi: 10.1016/j.jretai.2009.04.006.

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Title Competitive and cooperative behavior in embedded markets: developing an institutional perspective on bazaars
Author(s) Varman, Rohit
Costa, Janeen Arnold
Journal name Journal of retailing
Volume number 85
Issue number 4
Start page 453
End page 467
Total pages 15
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2009-12
ISSN 0022-4359
Keyword(s) Competition
Retailing
Cooperation
Institutional theory
Embeddedness
Summary In an ethnographic study of a retail setting, we examine relationships among competitors. We find that competitors often emphasize various forms of cooperation, and we describe socio-economic behaviors that illustrate how cooperation transcends or mediates competition among retailers. Retailers selectively cooperate and compete for customers in ways that alter our understandings of concepts such as loyalty and market stability, and practices such as marketing communications and pricing. We highlight the significance of these institutional practices and the role they play in forming and maintaining community in a bazaar.
Language eng
DOI 10.1016/j.jretai.2009.04.006
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
1505 Marketing
Socio Economic Objective 910403 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2009, New York University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30080083

Document type: Journal Article
Collection: Department of Marketing
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