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The political economy of markets and development: a case study of health care consumption in the State of Kerala, India

Varman, Rohit 2008, The political economy of markets and development: a case study of health care consumption in the State of Kerala, India, Critical sociology, vol. 34, no. 1, pp. 81-95, doi: 10.1177/0896920507084624.

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Title The political economy of markets and development: a case study of health care consumption in the State of Kerala, India
Author(s) Varman, Rohit
Journal name Critical sociology
Volume number 34
Issue number 1
Start page 81
End page 95
Total pages 15
Publisher Sage
Place of publication London, Eng.
Publication date 2008-01
ISSN 0896-9205
1569-1632
Keyword(s) consumption
health care
political economy
power
Summary Marketing theory has largely ignored the issue of power in influencing exchanges. Most of the studies either disregard the role of power, or resource power is the only dimension taken into account. In this study, we expand the existing understanding by centrally situating the role of socio-political power in the consumption process. We examine the health care system in the Indian state of Kerala and highlight that socio-political power is a crucial determinant of consumption levels. In the process, we argue that in a resource—constrained Third World society socio-political empowerment is critical to the development process.
Language eng
DOI 10.1177/0896920507084624
Field of Research 150506 Marketing Theory
1608 Sociology
1401 Economic Theory
1402 Applied Economics
Socio Economic Objective 920413 Social Structure and Health
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2012, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30080089

Document type: Journal Article
Collection: Department of Marketing
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