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Do the foods advertised in Australian supermarket catalogues reflect national dietary guidelines?

Cameron, Adrian J., Sayers, Stacey J., Sacks, Gary and Thornton, Lukar E. 2017, Do the foods advertised in Australian supermarket catalogues reflect national dietary guidelines?, Health promotion international, vol. 32, no. 1, pp. 113-121, doi: 10.1093/heapro/dav089.

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Title Do the foods advertised in Australian supermarket catalogues reflect national dietary guidelines?
Author(s) Cameron, Adrian J.ORCID iD for Cameron, Adrian J.
Sayers, Stacey J.
Sacks, GaryORCID iD for Sacks, Gary
Thornton, Lukar E.ORCID iD for Thornton, Lukar E.
Journal name Health promotion international
Volume number 32
Issue number 1
Start page 113
End page 121
Total pages 9
Publisher Oxford University Press
Place of publication Oxford, Eng.
Publication date 2017-02-01
ISSN 1460-2245
Keyword(s) catalogue
Science & Technology
Life Sciences & Biomedicine
Health Policy & Services
Public, Environmental & Occupational Health
Health Care Sciences & Services
Summary Unhealthy diets are the major contributor to poor health in Australia and many countries globally. The majority of food spending in Australia occurs in supermarkets, which stock and sell both healthy and unhealthy foods. This study aimed to compare the foods advertised in the marketing catalogues (circulars) from four Australian supermarket chains with the Australian Guide to Healthy Eating. The content of national online weekly supermarket catalogues from four major Australian supermarket retailers was audited from June-September 2013 (12 weeks). Advertised products were categorized as (i) foods in the five core food groups (plus water); (ii) discretionary foods plus fats and oils; (iii) alcohol and (iv) other (food not fitting into any other category). Across all chains combined, 34.2% of foods advertised were from the five core food groups, 43.3% were discretionary foods, 8.5% were alcohol and the remaining 14.0% were 'other' foods. The percentage of advertised foods in the five core food groups varied between 29.3 and 38.3% across the four chains, whereas the percentage of discretionary foods varied between 34.8 and 49.0%. Australian supermarket catalogues heavily promote discretionary foods and contribute towards an environment that supports unhealthy eating behaviour. Strategies to increase the ratio of healthy-to-unhealthy foods need to be explored as part of efforts to improve population diets.
Language eng
DOI 10.1093/heapro/dav089
Field of Research 1117 Public Health And Health Services
1302 Curriculum And Pedagogy
Socio Economic Objective 920411 Nutrition
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Grant ID ARC DE160100141
Copyright notice ©2015, The Authors
Free to Read? No
Free to Read Start Date 2018-02-01
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