You are not logged in.

Integrating online communities within business-to-business marketing communications: an exploratory study

Valos, Michael J., Turner, Paul, Scheepers, Helana and Stockdale, Rosemary 2015, Integrating online communities within business-to-business marketing communications: an exploratory study, Journal of marketing communications, pp. 1-19.

Attached Files
Name Description MIMEType Size Downloads

Title Integrating online communities within business-to-business marketing communications: an exploratory study
Author(s) Valos, Michael J.
Turner, PaulORCID iD for Turner, Paul orcid.org/0000-0002-4875-0404
Scheepers, Helana
Stockdale, Rosemary
Journal name Journal of marketing communications
Start page 1
End page 19
Total pages 19
Publisher Taylor & Francis
Place of publication Oxford, Eng.
Publication date 2015
ISSN 1352-7266
1466-4445
Keyword(s) Onine communities
business-to-business marketing
social media
marketing communication framework
integrated marketing communication
Notes In press
Language eng
Field of Research 1505 Marketing
2001 Communication And Media Studies
150502 Marketing Communications
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30080539

Document type: Journal Article
Collection: Department of Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 122 Abstract Views, 2 File Downloads  -  Detailed Statistics
Created: Thu, 07 Jan 2016, 10:29:37 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.