Religiosity and digital piracy : an empirical examination

Casidy, Riza, Phau, Ian and Lwin, Michael 2016, Religiosity and digital piracy : an empirical examination, Services marketing quarterly, vol. 37, no. 1, pp. 1-13, doi: 10.1080/15332969.2015.1112172.

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Title Religiosity and digital piracy : an empirical examination
Author(s) Casidy, RizaORCID iD for Casidy, Riza orcid.org/0000-0002-6836-245X
Phau, Ian
Lwin, Michael
Journal name Services marketing quarterly
Volume number 37
Issue number 1
Start page 1
End page 13
Total pages 13
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2016
ISSN 1533-2969
1533-2977
Keyword(s) church
social marketing
digital piracy
digital service
religiosity
Summary This study aims to examine the relationship between religiosity,attitudes to digital piracy, and behavioral intention. A totalof 400 questionnaires were completed by members of a Christianmega-church in Indonesia. Cluster analysis and MANOVAwere employed to determine whether there are significant differencesbetween the less religious, moderately religious, andhighly religious respondents in their attitude to digital piracy andbehavioral intention. This study provides empirical evidence thathighly religious respondents have a stronger attitude against digitalpiracy and are more willing to stop purchasing pirated mediacompared to the less religious and moderately religious respondents.
Language eng
DOI 10.1080/15332969.2015.1112172
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
1505 Marketing
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2016, Taylor & Francis
Free to Read Start Date 2018-03-01
Persistent URL http://hdl.handle.net/10536/DRO/DU:30081360

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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