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Public health campaigns and obesity - a critique

Walls, Helen L., Peeters, Anna, Proietto, Joseph and McNeil, John J. 2011, Public health campaigns and obesity - a critique, BMC public health, vol. 11, Article number: 136, pp. 1-7, doi: 10.1186/1471-2458-11-136.

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Title Public health campaigns and obesity - a critique
Author(s) Walls, Helen L.
Peeters, AnnaORCID iD for Peeters, Anna orcid.org/0000-0003-4340-9132
Proietto, Joseph
McNeil, John J.
Journal name BMC public health
Volume number 11
Season Article number: 136
Start page 1
End page 7
Total pages 7
Publisher BioMed Central
Place of publication London, Eng.
Publication date 2011
ISSN 1471-2458
Keyword(s) Community Networks
Female
Health Promotion
Humans
Obesity
Public Health
Summary BACKGROUND: Controlling obesity has become one of the highest priorities for public health practitioners in developed countries. In the absence of safe, effective and widely accessible high-risk approaches (e.g. drugs and surgery) attention has focussed on community-based approaches and social marketing campaigns as the most appropriate form of intervention. However there is limited evidence in support of substantial effectiveness of such interventions.

DISCUSSION: To date there is little evidence that community-based interventions and social marketing campaigns specifically targeting obesity provide substantial or lasting benefit. Concerns have been raised about potential negative effects created by a focus of these interventions on body shape and size, and of the associated media targeting of obesity.

SUMMARY: A more appropriate strategy would be to enact high-level policy and legislative changes to alter the obesogenic environments in which we live by providing incentives for healthy eating and increased levels of physical activity. Research is also needed to improve treatments available for individuals already obese.
Language eng
DOI 10.1186/1471-2458-11-136
Field of Research 111799 Public Health and Health Services not elsewhere classified
1117 Public Health And Health Services
Socio Economic Objective 920499 Public Health (excl. Specific Population Health) not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2011, Walls et al.
Free to Read? Yes
Use Rights Creative Commons Attribution licence
Persistent URL http://hdl.handle.net/10536/DRO/DU:30081571

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.