Can creativity be managed? An advertising agency case study

Round, Heather 2012, Can creativity be managed? An advertising agency case study, in BAM 2012 : Management research revisited: prospect for theory and practice : Proceedings of the 2012 British Academy of Management Conference, Cardiff University, Business School, Cardiff, Wales, pp. 1-22.

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Title Can creativity be managed? An advertising agency case study
Author(s) Round, HeatherORCID iD for Round, Heather orcid.org/0000-0003-2303-533X
Conference name British Academy of Management. Conference (2012 : Cardiff, Wales)
Conference location Cardiff, Wales
Conference dates 11-14 Sep. 2012
Title of proceedings BAM 2012 : Management research revisited: prospect for theory and practice : Proceedings of the 2012 British Academy of Management Conference
Publication date 2012
Start page 1
End page 22
Total pages 22
Publisher Cardiff University, Business School
Place of publication Cardiff, Wales
Keyword(s) creativity
innovation
social processes
interpretive research
creative industries
Summary Despite the large amount of creativity research which exists the nature of the phenomenon and how it comes about remains contested. Mainstream research assumes creativity is the result of a creative individual's efforts and is an inherent feature of an artefact. An alternate view postulates that creativity is contextual, occurs due to social processes, is subjective and contingent. Lack of agreement has ramifications for practitioners who are faced with a dilemma as to how to approach creativity within organisations. This research looks at creativity within an advertising agency through an alternative lens to see if this is useful and to assess whether it is able to contribute to the debate by providing new insight into the phenomenon. Findings show a number of social processes involved in the construction of creativity in this environment. This paper concludes by arguing that having an in-depth understanding of how creativity happens can provide practitioners with a basis for reflection and the foundation for development of an action plan around the management of creativity.
Language eng
Field of Research 150311 Organisational Behaviour
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2012, Cardiff University, Business School
Persistent URL http://hdl.handle.net/10536/DRO/DU:30082174

Document type: Conference Paper
Collection: Department of Management
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