Analysing the complex relationship between logo and brand

Kelly, Meghan 2017, Analysing the complex relationship between logo and brand, Place branding and public diplomacy, vol. 13, no. 1, pp. 18-33, doi: 10.1057/pb.2016.3.

Title Analysing the complex relationship between logo and brand
Author(s) Kelly, MeghanORCID iD for Kelly, Meghan
Journal name Place branding and public diplomacy
Volume number 13
Issue number 1
Start page 18
End page 33
Total pages 16
Publisher Palgrave Macmillan
Place of publication Basingstoke, Eng.
Publication date 2017-02
ISSN 1751-8059
Keyword(s) Place Branding
Flexible Identity
Language eng
DOI 10.1057/pb.2016.3
Field of Research 200199 Communication and Media Studies not elsewhere classified
2001 Communication And Media Studies
1505 Marketing
1606 Political Science
Socio Economic Objective 950205 Visual Communication
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2016, Palgrave Macmillan
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Document type: Journal Article
Collections: Faculty of Arts and Education
School of Communication and Creative Arts
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