Guardian: game of editions

Murrell, Colleen 2016, Guardian: game of editions, Media@LSE working paper series, pp. 1-23.

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Title Guardian: game of editions
Author(s) Murrell, Colleen
Journal name Media@LSE working paper series
Start page 1
End page 23
Total pages 23
Publisher London School of Economics and Political Science (LSE)
Place of publication London, Eng.
Publication date 2016-02-24
ISSN 1474-1938
Keyword(s) Digital
Summary In 2013 The Guardian launched its third online iteration as 'Guardian Australia' - complementing "Guardian US' and Guardian UK'. Via these three digital editions the Guardian has expanded its global readership, which is one of its strategies to strengthen its future viability in the digital and mobile news sphere. The Guardian's journalists, while gathering news from around the world, now report in to the different news hubs. In the three main newsrooms, the journalists also create particular stories for their niche audiences in Australia, the USA and the UK. This paper examines the editorial content the Guardian has created on the back of digital disruption. Two months' worth of 'Editor's Picks' from across the three platforms are analysed to reveal how much the Guardian is promoting new, distinctive, locally created content versus how much it draws on material written by journalists from the other editions. This content is compared to data derived from interviewing those in charge of the three editions (Editor in chief Kath Viner, Guardian Australia Editor Emily Wilson and Guardian US Editor Lee Glendinning) plus interviews with other senior managers of the news organisation. In mid-2015 a fourth online edition of the Guardian began rolling out - Guardian International. This edition is not geo-specific and will instead promote and aggregate international news gathered from the other editions on its digital 'front page'. In January 2016 the Guardian announced it planned to cut annual costs by £53.6m due to rising losses: a move that will almost certainly involve staff redundancies. Later in the same month, Guardian Australia's editor, Emily Wilson, said in a public forum that the operations in Sydney and New York would be 'completely insulated' from these cuts. This paper explores the Guardian's global digital strategy during this difficult era for media that straddle the legacy and digital worlds.
Language eng
Field of Research 200104 Media Studies
190301 Journalism Studies
Socio Economic Objective 940204 Public Services Policy Advice and Analysis
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2016, Media@LSE
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Document type: Journal Article
Collection: School of Communication and Creative Arts
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