The right place at the right time: the social contexts of combined alcohol and energy drink use
Droste, Nic, Pennay, Amy E., Lubman, Dan I., Zinkiewicz, Lucille, Peacock, Amy and Miller, Peter 2016, The right place at the right time: the social contexts of combined alcohol and energy drink use, Drugs: education, prevention and policy, vol. 23, no. 6, pp. 445-456, doi: 10.1016/j.drugpo.2016.06.016.
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Title
The right place at the right time: the social contexts of combined alcohol and energy drink use
Aims: Little is known about the social and functional aspects of alcohol mixed with energy drink(AmED) consumption. Using a functional substance use perspective and via the lens of socialidentity theory, this paper aims to explore the role of AmED consumption amongst the milieuof nightlife and party culture. Methods: Twenty-five regular AmED consumers aged 18–33participated in semi-structured interviews. Qualitative thematic analysis of transcripts wasundertaken, with a focus on the social contexts and perceived functions of AmED consumption,group dynamics and social identity. Findings: Three main themes were identified: (i) AmED usewas restricted to specific social contexts, (ii) AmED use performed a social function and(iii) AmED users identified with a coherent and consistent social identity. AmED use was almostexclusively reported to occur within group drinking scenarios at parties and licensed venues,particularly nightclubs. AmED users identified with a clear and consistent social identity thatwas distinct from other alcohol consumers, typified by gregarious and extroverted behaviour.AmED use was seen to facilitate these ideals and strengthen group cohesion in appropriatecontexts. Conclusions: Future efforts aiming to elicit changes in AmED consumption practices must account for the fundamental importance of social contexts to AmED use.
Language
eng
DOI
10.1016/j.drugpo.2016.06.016
Field of Research
170106 Health, Clinical and Counselling Psychology 1117 Public Health And Health Services
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