Charitable incentives for blood donation are promising, but require careful consideration

Martin, Dominique 2013, Charitable incentives for blood donation are promising, but require careful consideration, American journal of bioethics, vol. 13, no. 6, pp. 52-54, doi: 10.1080/15265161.2013.781706.

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Title Charitable incentives for blood donation are promising, but require careful consideration
Author(s) Martin, DominiqueORCID iD for Martin, Dominique
Journal name American journal of bioethics
Volume number 13
Issue number 6
Start page 52
End page 54
Total pages 3
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2013-06
ISSN 1526-5161
Summary In outlining his proposal for a charitable incentive schemefor blood donors, Sass (2013) highlights the ongoing challengeof translating widespread public support for blooddonation into actual donors. Sass rightly points out that a reliableand effective blood supply depends on regular donations,rather than sporadic surges in response to exceptionalevents like September 11. He argues that prospective donorsmight be more effectively motivated to donate if each donationis rewarded or recognized with a financial contributionto public health care services or medical research. Sass anticipatessuch “health-related charitable incentives” wouldencourage prosocial behavior by enhancing the beneficialimpact of blood donation. The increased consequentialistvalue of each blood donation would strengthen preexistingprosocial motivations, and would augment the signalingvalue of donation as an altruistic activity. Unfortunately,Sass’s account of the donor–societal relationship is incomplete,due to his reliance on the traditional conception ofdonation as an act of unilateral altruism. He neglects to considerthe potential influence of reciprocity and solidarity inmotivating prosocial behavior and donation in particular(Sykora 2009), and the implications of these elements for ´his proposal. In this commentary, I outline a stronger argumentfor his charitable incentive proposal and discuss someof the potential concerns the proposal may raise.
Language eng
DOI 10.1080/15265161.2013.781706
Field of Research 111799 Public Health and Health Services not elsewhere classified
1117 Public Health And Health Services
2201 Applied Ethics
Socio Economic Objective 929999 Health not elsewhere classified
HERDC Research category C2.1 Other contribution to refereed journal
Copyright notice ©2013, Taylor & Francis
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