Sport consumer behavior research: improving our game

Funk, Daniel, Lock, Daniel, Karg, Adam and Pritchard, Mark 2016, Sport consumer behavior research: improving our game, Journal of sport management, vol. 30, no. 2, pp. 113-116, doi: 10.1123/jsm.2016-0028.

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Title Sport consumer behavior research: improving our game
Author(s) Funk, Daniel
Lock, Daniel
Karg, AdamORCID iD for Karg, Adam
Pritchard, Mark
Journal name Journal of sport management
Volume number 30
Issue number 2
Start page 113
End page 116
Total pages 5
Publisher Human Kinetics
Place of publication Champaign, Ill.
Publication date 2016-03
ISSN 0888-4773
Keyword(s) Social Sciences
Science & Technology
Life Sciences & Biomedicine
Hospitality, Leisure, Sport & Tourism
Sport Sciences
Social Sciences - Other Topics
Business & Economics
sport consumers
research methods
sports marketing
Summary Sport consumer behavior (SCB) research continues to grow in both popularity and sophistication. A guiding principle in much of this research has focused on the nature of sport-related experiences and the benefits sport consumers derive from these experiences. This emphasis has generated new knowledge and insights into the needs and wants of sport consumers. Although these efforts have contributed to the field's understanding of SCB, the vast majority of this research has centered on psychological phenomena and the evaluative and affective components of these sport experiences. Approaches to this work have also narrowed, with SCB research predominately relying on cross-sectional studies and attitudinal surveys to collect information. This has resulted in limited findings that seldom account for how various situational or environmental factors might influence attitudinal data patterns at the individual and group level. This special issues seeks to deepen our understanding of SCB by providing seven papers that demonstrate or validate findings using multiple studies or data collections.
Language eng
DOI 10.1123/jsm.2016-0028
Field of Research 150404 Sport and Leisure Management
1504 Commercial Services
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2016, Human Kinetics
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Document type: Journal Article
Collections: Faculty of Business and Law
Department of Management
2018 ERA Submission
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