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Special sauce in sesame seed buns: legal strategy and public policy in the fast-food industry

Lee, Alvin and Lambert, Claire 2016, Special sauce in sesame seed buns: legal strategy and public policy in the fast-food industry, Sage Business Cases, pp. 1-16, doi: 10.4135/9781473971059.

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Title Special sauce in sesame seed buns: legal strategy and public policy in the fast-food industry
Author(s) Lee, Alvin
Lambert, Claire
Journal name Sage Business Cases
Start page 1
End page 16
Total pages 16
Publisher SAGE Publications
Place of publication Thousand Oaks, Calif.
Publication date 2016
Keyword(s) fast food
fast food packaging
food
food industry
Greenpeace
industry
lawsuits
Summary Lewis Bertly, a top lawyer with leading London law firm LL&B, is retained to defend a case with the potential to change the laws that affect fast-food marketing. Through its Department of Health, the Government of Australia seeks legislation for warning labels on fast-food packaging. To prepare a potential defense against this legal action for McDonald's Bertly is reviewing the history of legal action against the industry in fast-food labeling, nutrition and health. This history is important because the industry's actions through the decades in food nutrition and marketing are likely to be raised as evidence. He also hopes this will help him find a framework to map the way social expectations, a company's innovation, the legal system, and legislation combine to shape an industry. What he learns from this history and especially about the market leader, McDonald's, will inform how the defense approaches this case.
Notes ISBN: 9781473971059
Language eng
DOI 10.4135/9781473971059
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category CN Other journal article
Copyright notice ©2016, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30083136

Document type: Journal Article
Collection: Department of Marketing
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