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Is the lack of clear definition for the CMO role a necessary evil?

Valos, Michael and Lee, Alvin 2016, Is the lack of clear definition for the CMO role a necessary evil?, Marketing magazine, vol. February/March, no. The lead issue, pp. 92-93.

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Title Is the lack of clear definition for the CMO role a necessary evil?
Author(s) Valos, Michael
Lee, AlvinORCID iD for Lee, Alvin orcid.org/0000-0002-5364-9124
Source title Marketing magazine
Publisher Niche Media
Place of publication Melbourne, Vic.
Publication date 2016-02
Volume number February/March
Issue number The lead issue
Start page 92
End page 93
Total pages 2
Keyword(s) Chief Marketing Officer
Digital
Summary The CMO job description has been described as ambiguous. Is this good or bad? This article explores this issue.
Language eng
Field of Research 150502 Marketing Communications
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category M Media article
Copyright notice ©2016, Niche Media
Persistent URL http://hdl.handle.net/10536/DRO/DU:30083137

Document type: Media Article
Collection: Department of Marketing
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Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

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Created: Fri, 29 Apr 2016, 12:22:31 EST

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