Economic evaluation of price discounts and skill-building strategies on purchase and consumption of healthy food and beverages: The SHELf randomized controlled trial Le, Ha N, Gold, Lisa, Abbott, Gavin, Crawford, David, McNaughton, Sarah A, Mhurchu, Cliona N, Pollard, Christina and Ball, Kylie 2016, Economic evaluation of price discounts and skill-building strategies on purchase and consumption of healthy food and beverages: The SHELf randomized controlled trial, Social science & medicine, vol. 159, pp. 83-91, doi: 10.1016/j.socscimed.2016.04.015. Attached Files Name Description MIMEType Size Downloads ha-economicevaluation-post-2016.pdf Accepted version application/pdf 344.33KB 72 Title Economic evaluation of price discounts and skill-building strategies on purchase and consumption of healthy food and beverages: The SHELf randomized controlled trial Author(s) Le, Ha N orcid.org/0000-0001-8279-8324 Gold, Lisa orcid.org/0000-0002-2733-900X Abbott, Gavin orcid.org/0000-0003-4014-0705 Crawford, David orcid.org/0000-0002-2467-7556 McNaughton, Sarah A orcid.org/0000-0001-5936-9820 Mhurchu, Cliona N Pollard, Christina Ball, Kylie orcid.org/0000-0003-2893-8415 Journal name Social science & medicine Volume number 159 Start page 83 End page 91 Total pages 9 Publisher Elsevier Place of publication Amsterdam ,The Netherlands Publication date 2016-06 ISSN 0277-9536 1873-5347 Keyword(s) Australia cost cost-effectiveness economic evaluation fruit and vegetables price discounts skill-building Summary OBJECTIVE: Pricing strategies are a promising approach for promoting healthier dietary choices. However, robust evidence of the cost-effectiveness of pricing manipulations on dietary behaviour is limited. We aimed to assess the cost-effectiveness of a 20% price reduction on fruits and vegetables and a combined skills-based behaviour change and price reduction intervention. DESIGN AND METHODS: Cost-effectiveness analysis from a societal perspective was undertaken for the randomized controlled trial Supermarket Healthy Eating for Life (SHELf). Female shoppers in Melbourne, Australia were randomized to: (1) skill-building (n = 160); (2) price reductions (n = 161); (3) combined skill-building and price reduction (n = 161); or (4) control group (n = 161). The intervention was implemented for three months followed by a six month follow-up. Costs were measured in 2012 Australian dollars. Fruit and vegetable purchasing and consumption were measured in grams/week. RESULTS: At three months, compared to control participants, price reduction participants increased vegetable purchases by 233 g/week (95% CI 4 to 462, p = 0.046) and fruit purchases by 364 g/week (95% CI 95 to 633, p = 0.008). Participants in the combined group purchased 280 g/week more fruits (95% CI 27 to 533, p = 0.03) than participants in the control group. Increases were not maintained six-month post intervention. No effect was noticed in the skill-building group. Compared to the control group, the price reduction intervention cost an additional A$2.3 per increased serving of vegetables purchased per week or an additional A$3 per increased serving of fruit purchased per week. The combined intervention cost an additional A$12 per increased serving of fruit purchased per week compared to the control group. CONCLUSIONS: A 20% discount on fruits and vegetables was effective in promoting overall fruit and vegetable purchases during the period the discount was active and may be cost-effective. The price discount program gave better value for money than the combined price reduction and skill-building intervention. The SHELf trial is registered with Current Controlled Trials Registration ISRCTN39432901. Language eng DOI 10.1016/j.socscimed.2016.04.015 Indigenous content off Field of Research 1117 Public Health And Health Services 1601 Anthropology 1608 Sociology Socio Economic Objective 920411 Nutrition HERDC Research category C1 Refereed article in a scholarly journal ERA Research output type C Journal article Grant ID NHMRC 594767 Copyright notice ©2016, Elsevier Free to Read? Yes Free to Read Start Date 2019-07-01 Persistent URL http://hdl.handle.net/10536/DRO/DU:30083391 Document type: Journal Article Collections: Faculty of Health School of Exercise and Nutrition Sciences Institute for Physical Activity and Nutrition Open Access Collection 2018 ERA Submission Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. 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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.