Controlling for method bias: a critique and reconceptualization of the marker variable technique

Yetton, Philip, Sharma, Rajeev and Crawford, Jeff 2011, Controlling for method bias: a critique and reconceptualization of the marker variable technique, in AMCIS 2011 : Proceedings of the 17th Americas Conference on Information Systems, Association for Information Systems, Atlanta, Ga., pp. 1243-1251.

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Title Controlling for method bias: a critique and reconceptualization of the marker variable technique
Author(s) Yetton, PhilipORCID iD for Yetton, Philip orcid.org/0000-0001-8290-529X
Sharma, Rajeev
Crawford, Jeff
Conference name Americas Conference on Information Systems (17th : 2011 : Detroit, Michigan)
Conference location Detroit, Michigan
Conference dates 2011/08/04 - 2011/08/08
Title of proceedings AMCIS 2011 : Proceedings of the 17th Americas Conference on Information Systems
Publication date 2011
Conference series Americas Conference on Information Systems
Start page 1243
End page 1251
Total pages 10
Publisher Association for Information Systems
Place of publication Atlanta, Ga.
Keyword(s) common method bias
marker variable technique
mono-method studies
Summary The marker variable technique is an easy-to-use technique for estimating the magnitude of method bias within a study. However, its validity has not yet been established. This paper addresses three issues assessing the validity of the technique and finds that it is subject to significant validity threats. A redefinition of the marker variable correlation is proposed, which partly addresses the theoretical critiques of the technique. The findings confirm Podsakoff et al.'s (2003) critique that the marker variable technique does not capture key sources of method bias. Implications of the findings for estimating and controlling for method bias within individual studies are addressed.
ISBN 9781618390981
Language eng
Field of Research 150302 Business Information Systems
Socio Economic Objective 900201 Administration and Business Support Services
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©[2011, The Conference]
Persistent URL http://hdl.handle.net/10536/DRO/DU:30083713

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