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Estimating the effect of common method variance: the method-method pair technique with an illustration from tam research

Sharma, Rajeev, Yetton, Philip and Crawford, Jeff 2009, Estimating the effect of common method variance: the method-method pair technique with an illustration from tam research, MIS Quarterly: management information systems, vol. 33, no. 3, pp. 473-490.

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Title Estimating the effect of common method variance: the method-method pair technique with an illustration from tam research
Author(s) Sharma, Rajeev
Yetton, Philip
Crawford, Jeff
Journal name MIS Quarterly: management information systems
Volume number 33
Issue number 3
Start page 473
End page 490
Total pages 18
Publisher University of Minnesota
Place of publication Minneapolis, Minn.
Publication date 2009-09
ISSN 0276-7783
Keyword(s) common method variance
common method bias
meta-analysis
perceived usefulness
use
system use
usage
technology acceptance model
Summary This paper presents a meta-analysis-based technique to estimate the effect of common method variance on the validity of individual theories. The technique explains between-study variance in observed correlations as a function of the susceptibility to common method variance of the methods employed in individual studies. The technique extends to mono-method studies the concept of method variability underpinning the classic multitrait-multimethod technique. The application of the technique is demonstrated by analyzing the effect of common method variance on the observed correlations between perceived usefulness and usage in the technology acceptance model literature. Implications of the technique and the findings for future research are discussed.
Language eng
Field of Research 150302 Business Information Systems
0806 Information Systems
1503 Business And Management
1402 Applied Economics
Socio Economic Objective 900201 Administration and Business Support Services
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2009, University of Minnesota
Persistent URL http://hdl.handle.net/10536/DRO/DU:30083736

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