Competing in the clouds: a strategic challenge for ITSP Ltd

Riedl, Christoph, Leimeister, Stefanie, Böhm, Markus, Yetton, Philip and Krcmar, Helmut 2010, Competing in the clouds: a strategic challenge for ITSP Ltd, Communications of the association for information systems, vol. 27, Article number : 40, pp. 725-742.

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Title Competing in the clouds: a strategic challenge for ITSP Ltd
Author(s) Riedl, Christoph
Leimeister, Stefanie
Böhm, Markus
Yetton, PhilipORCID iD for Yetton, Philip
Krcmar, Helmut
Journal name Communications of the association for information systems
Volume number 27
Season Article number : 40
Start page 725
End page 742
Total pages 19
Publisher Association for Information Systems
Place of publication Atlanta, Ga.
Publication date 2010-01-11
ISSN 1529-3181
Keyword(s) teaching case
cloud computing
strategic decision making
disruptive innovation
Summary By 2010, cloud computing had become established as a new model of IT provisioning for service providers. New market players and businesses emerged, threatening the business models of established market players. This teaching case explores the challenges arising through the impact of the new cloud computing technology on an established, multinational IT service provider called ITSP. Should the incumbent vendors adopt cloud computing offerings? And, if so, what form should those offerings take? The teaching case focuses on the strategic dimensions of technological developments, their threats and opportunities. It requires strategic decision making and forecasting under high uncertainty. The critical question is whether cloud computing is a disruptive technology or simply an alternative channel to supply computing resources over the Internet. The case challenges students to assess this new technology and plan ITSP’s responses.
Language eng
Field of Research 150302 Business Information Systems
0806 Information Systems
Socio Economic Objective 900201 Administration and Business Support Services
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2010, Association for Information Systems
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