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A taxonomy of prestige-seeking university students: strategic insights for higher education

Casidy, Riza and Wymer, Walter 2016, A taxonomy of prestige-seeking university students: strategic insights for higher education, Journal of strategic marketing, In press, pp. 1-16, doi: 10.1080/0965254X.2016.1182573.

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Title A taxonomy of prestige-seeking university students: strategic insights for higher education
Author(s) Casidy, RizaORCID iD for Casidy, Riza orcid.org/0000-0002-6836-245X
Wymer, Walter
Journal name Journal of strategic marketing
Season In press
Start page 1
End page 16
Total pages 16
Publisher Taylor and Francis
Place of publication London, Eng.
Publication date 2016-05-25
ISSN 1466-4488
Keyword(s) achievement orientation
prestige sensititivity
segmentation
attitude
cluster analysis
higher education
Language eng
DOI 10.1080/0965254X.2016.1182573
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
1505 Marketing
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2016, Taylor and Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30083761

Document type: Journal Article
Collection: Department of Marketing
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